![]() ![]() “Happy to be partnered with Amazon Music on this,” said Jay1. I can't wait to collaborate with Amazon Music to realise my creative vision and push the boundaries of my artistry." They have also been cover stars of core Amazon Music playlists including Brand New Music, UK Fire and Fresh Rap.Īrlo Parks said: "I feel blessed to have been picked by Amazon Music as one of their Breakthrough artists. Mini-documentaries include Jay1’s rise in Coventry’s rap scene, Kiana Ledé’s jump from acting to music and Provinz’s place in the German music scene.īoth Arlo Parks and Jay1 appeared on Amazon Music UK’s Ones To Watch and have featured as lead Weekly One artists. ![]() “By using all of Amazon’s marketing resources, Breakthrough campaigns will be true collaborations between the artist and Amazon Music, with each campaign centered around the artist’s brand and vision.” “Amazon Music is uniquely positioned to support developing artists,” said Kirdis Postelle, global head of artist marketing for Amazon Music. ![]() Amazon Music has announced Breakthrough, a new developing artist programme aimed at championing emerging artists during crucial moments in their careers.īreakthrough will actively support artists across a wide spectrum of genres, encompassing R&B, UK rap, indie, country, and more.Īmazon Music’s first selections for Breakthrough include R&B singer/poet Arlo Parks, UK rapper Jay1, emerging R&B singer Kiana Ledé, rising country artist Gabby Barrett, folk-pop group Provinz and German pop act Malik Harris.ĭrawn from the UK, US, and Germany, Amazon Music will work with each Breakthrough artist and their teams to develop a long-term, customised global plan tailored to the needs of each artist. This support includes: video and audio content, global marketing, increased visibility across Amazon Music’s playlists and programming, and high-profile Amazon Original tracks.
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